What I learnt this week (the hard way)...

...never (ever ever ever) stop off at the pub, for a 'quick pint', on the way to the train station, when you're two hundred miles from home; it's a Sunday, there's only two more trains that will take you home and you have work at 9am the next day.

IN SUMMARY: Just don't do it ('the well-known sportswear company' got it aaaaaaaaall wrong, I tells ya).